Deraah: Your First Destination for Fragrance and Beauty with Saudi Authenticity and Global Excellence
In almost every Saudi city, the scent of Deraah touches the senses and celebrates beauty, with more than 850 branches spread across 162 cities throughout the Kingdom. Deraah has become more than just a brand it is a comprehensive experience that combines elegant oriental traditions with refined French innovations, offering its customers a wide range of French and Arabic perfumes, luxurious oriental oud, cosmetics, body and hair care products, in addition to men’s and women’s accessories and personal care devices.
Over Half a Century of Leadership in the Local Market
For more than 47 years, Deraah has proven its position as a leading Saudi national company in the fragrance and beauty sector. This long-standing experience has qualified it to offer world-class products manufactured in cooperation with the most prestigious French perfume houses and through strategic partnerships with renowned international brands. Deraah is keen to present products that meet modern beauty standards and align with contemporary European fashion trends, while preserving the authentic character that distinguishes Gulf taste.
Products That Evolve with Changing Tastes
In a world where preferences are constantly evolving, Deraah does not settle for offering ready-made products. Instead, it relies on meticulous marketing studies and research to understand the needs and preferences of customers in the Saudi and Gulf markets. This approach has made it a pioneer in launching exclusive and innovative collections of European perfumes, Arabic oud, cosmetics, hair and skincare products, in addition to luxurious gift sets that suit all occasions and add a special touch to every memorable moment in the customers’ lives.
Customer Service Based on Professionalism and Smart Communication
Deraah’s excellence is not limited to its products; it extends to a comprehensive customer service system composed of more than 4,500 qualified male and female employees working to deliver a high-quality shopping experience. The company also provides 10 diverse communication channels including: a call center, its advanced website, social media accounts, Google Maps locations, and WhatsApp service all operating according to ISO 10002 certified quality standards to ensure the highest levels of customer satisfaction.
Global Brands Under a Saudi Name
As part of its global expansion and influence strategy, Deraah owns 20 officially registered trademarks in 37 countries, covering the fields of perfumes, cosmetics, and accessories. Its products are manufactured through partnerships with major French companies specialized in the production of perfumes and cosmetics, in full compliance with the standards of the Saudi Standards, Metrology and Quality Organization (SASO).
A Distinguished Record of Achievements Locally and Internationally
Deraah has always been a model of quality and excellence, and this journey has been crowned with more than 16 prestigious local and international awards. Among its most notable achievements: receiving the King Abdulaziz Quality Award as the first company in the retail sector to achieve this milestone in the Kingdom, being honored with the French Order of Merit at the rank of Knight awarded by former French President Nicolas Sarkozy, in addition to receiving the ISO 9001:2015 international quality certification making it the first Saudi company in the fragrance and cosmetics sector to earn this accreditation.
Deraah Is Not Just a Name It Is a Fragrant and Beautiful Experience That Reflects Your Identity
Every Deraah product reflects a philosophy that cares about details and understands the taste of the Arab customer, designing products that blend authenticity with modernity, tradition with elegance. From a luxurious perfume that reflects your presence, to cosmetics that boost your confidence, from premium gift sets to complete care for your beauty and elegance, Deraah places everything you need in your hands to make every moment truly special.
